InToSEO

by John Karanja
Online Success
Isn’t online a magic invention? Surely it is, just imagine how many people can sharetheir thoughts or open their businesses or run any kind of activity through theirpersonal web sites. Online gives a huge worldwide potential to any idea convertedinto a web site.

But, even the most perfect web site can be dead. Hope you did not face it with yourweb site, but online experience shows that you can pay for making the fanciest webdesign in the world, you can have amazing copywriting on the web site, you can havethe cheapest prices for your product or service - all this will be useless if yourweb site does not get TARGETED traffic.

It is super important to underline “TARGETED” web traffic. When an online surferlooks for gasoline discount tickets and gets to the web site that sells pot flowers,will this surfer buy the pot flowers? Hardly! The surfer will close the web site inabout 2 seconds after web browser opened it.
That is why, if you are online, if you have a web site - fight for the targetedtraffic only. The strategy below will help you to understand how.

1. Define and scale your niche.
Niche is the specifics of your web site. Any product or service on the web sitebelongs to a certain niche. For example, the web sites that sell cars online belongto car selling niche. This niche can be split into different sub niches: carinsurance selling niche, car tire selling niche, car loans selling niche.
You see that these niches are very close in some aspects to each other. Some of themare bigger, others may be smaller. But there is one thing which unites all theseniches - their targeted car audience . www.buyafricanmusic.com is a music download website which specializes in selling African music as well as African merchandise. It has created a marketing niche that targets African lovers especially those who like collecting authentic African gifts. As a result it has been able to generate a lot of sales.
So, before starting to gather targeted traffic to your web site, think it over: doyou really know what niche your web site belongs to? Tips below will help you tounderstand your niche better.
Think what type of clients might be interested in purchasing/using your product orservice. Think what products or services related to your web site can be interesting to yourclients - answering this question you will find your neighbor niches (and soon youwill learn how to profit from them too). Think what products and services you can add to your web site and get a betterselling contact with potential clients of your web site.

Choose the offers that do not need much time and money, add something useful and digyour niche deeper.

If you have done this job honestly, you surely have discovered more potential aboutyour niche. Now you are ready to attract targeted traffic to your web site.

2. Tools for getting targeted traffic to web site.
If you are online, you already know what a huge niche is the market of trafficbuilding tools. But this market has some typical traps. Make sure you know them toavoid traps in future:

- Many traffic-building tools work only with one aspect of attracting traffic to website. This usually gives poor results and low quality of traffic. Imagine that youlearn swimming and your coach told you how to use your hands only. Perhaps you willswim, but this will be such a hard task. So, do not rely much upon the tools thatwork with one-two aspects of gathering traffic.

- Some of traffic-building tools are made to flood your web site with traffic. Butit will be an absolutely non-targeted traffic. For example, some programs givecredits when their users scroll the web sites. But they just scroll and pay noattention to what is pasted on the web site. The users of these programs have toscroll hundreds of web sites to get many credit points. Will you believe that yourweb site will be so out-of-the-kind to attract the attention of a tired ‘clicker’?Would you venture to build your online business on such clients? No! Never!!

- Finally, some traffic-building tools are cheating people. These are few, but stillthe exist in online. You pay for traffic, they use special devices to generate falsetraffic from different IPs. But this is not traffic at all, computer programsgenerate it and flood web site with it. This is a crime, a rare one, but it existson the Internet, so be aware.

The typical traffic-building traps are over. Now come the strategies that will helpyou to build a really targeted traffic to the web site.SAFE AND GUARANTEED TOOLS FOR GENERATING TARGETED TRAFFIC

It will be wise to start with Google AdWords. Yes, they are costly. Yes, the pricesin niches for good keywords are always rising. But Google gives targeted traffic.

Those who submit the keyword into search engine are really motivated to findsomething about this keyword. If you pay for clients who type into search window”traffic tools” and sell traffic tools on your web site, surely Google will send youtargeted visitors.

But be ready to spend much on Google AdWords: your online advertising budget forgood keywords should be huge.

Are there free ways to get targeted traffic? Most of Internet marketers say “NO”.But they USE special tools, scripts and software that automate the gathering oftargeted web site traffic. And their schemes work, otherwise how could Joe Vitale,John Reese, Corey Rudl (dearly missed by millions today) become millionaires onInternet marketing.

Their schemes are not absolutely free. They pay for certain scripts that do all thejob for them, but this is one-time payment. With Google you will pay every day, forevery click.

That is why, if you think about future expenses and still want to get targetedtraffic, you should use the traffic building tools that have proven theireffectivity in online business activity.

Tomorrow you will learn in details about each tool and strategy. But one more hintfor today - now these tools (and fresh ones) are integrated into one system thathelp to increase targeted web site traffic to any web site.In the mean time please visit www.buykenyan.com and have a look at their marketing products for your business.
About the Author
John Karanja is a student at Strathmore University studing BBIT.