InToSEO

by Louis Allport
Do you know:
* Exactly how many people are visiting your website? * How long they’re staying on your site before they move on? * Exactly where those visitors are coming from, each day? * How much of your website traffic is repeat visitors? * The exact paths people take as they click their way through your website?

Here’s what I’m getting at:
If you don’t know your visitors, it makes it *very* difficult for you to improve the performance of your website and turn more visitors into customers - AND - get more quality traffic. For the simple reason that you’re effectively working blind.
Without knowing how people visit your site and what they do on your site, any attempts at growing your traffic and improving the profitability of your website is working with one armed tied behind your back, at least.
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by John Iacovakis
You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks.

Free Classified ads: Expect what you pay for. Nothing!

Safe lists: Stay away!

Opt in email lists: Terrific! But you need traffic to build your list of opt-in subscribers…

Free Banner exchanges: You need traffic to get traffic from banner ads! In general you’ll earn one banner impression for every two you display on your page. Try banner campaigns in combination with a pop under campaign. Send that cheap traffic to a web page with original content and some banners from 2-6 free banner exchanges. Be careful: Do not create a banner “farm”! The banner exchanges will suspend your account.
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by Roger Boatwright, M.D.

1. Make your classified ads stand out in a crowd. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, “WIN a VACATION to Las Vegas!” Another example would be, “Win A ($) Trip To Las Vegas!”

2. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.
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by Izzy Brewer
There are a number of great ways to promote your online business offline. Combining offline advertising with your online presence will create momentum and increase your profits. There are a number of ways to promote your business offline. Generate traffic. Produce sales. Increase profits. Those words are gold to every business with a Web site. But an overwhelming majority of entrepreneurs don’t ever reach their goals of gold. This is mainly because there seems to be an unwritten code of Web advertising. It states you can only be successful on the Internet if you are using online advertising methods like search engines, banner ads and buying online ad space. True, this should be a factor in any company’s marketing efforts but there’s an old rule of advertising you should Consider… offline. There are three main offline-advertising mediums worth investing in to drive people to your site. Print, television and radio ads are fairly inexpensive and have the power to promote your dot com presence effectively. It’s cheaper and more effective than you think.
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by Monia Hassan
What is Google Sandbox?
Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS).
This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters.
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by Rosalind Gardner
I like Google Adsense. It contributes a nice little chunk of change to my income each and every month.
That said, I don’t and won’t follow the lead of those whose sites earn only through Google Adsense.
What happens when their Adsense accounts are shut down by Google? It does happen, and they’re left scrambling to replace lost income!
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Here is where you’ll learn what the better paying keywords are for your site, or better yet, a frequently updated blog! Consider these are usual averages. You might get a better paying ad on your site if you happen to be on a lucky day. Basically speaking, these are averages!
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