URL’s, What’s in a name?
by Todd Levi
Google? What kinda name is this? Of course it brings to mind googolplex but how could one branding mean so much to a company? We all know what it means though, it’s the featured search engine used more than any other at this point.
When it comes to naming your URL it is important to be catchy, but is it more important to be relative? This is a question we all must face when we name our web site. Sometimes this is easy, for instance if you have a business names “Flowers-a-Plenty” then it’s a no brainer what you will name your site. At this point if www.flowers-a-plenty.com is not taken then of course this is the optimal decision. However, if your looking to start a flower business online is it very important to come up with a name that is both catchy and relevant? YES! Many of us don’t have the starting capital to make the brand name so we look for something that will be both specific for rankings, and catch the millions of web users attention. The name of your website will be something you have to live with, not just a page of hundreds that might end up on your site.
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