InToSEO

From: http://jensense.com/
It was only a matter of time before a trojan or virus targeted AdSense or YPM for malicious activity, and the time has come. A new trojan horse discovered by an Indian publisher replaces Google AdSense ads with their own ads, advertising sites including dating, sex, viagra and weight loss. This trojan is very recent, because it not only converts regular AdSense ad units, but also the Google AdSense and Firefox referrer buttons into text links.
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SEO Chat just publised an article about how to make your optimized site sell better. This topic is in fact one of my pet peeves, cause what is the point of driving tons and tons of traffic from search engines if the traffic doesn’t convert into sales?

Priority number one when creating content for a page or a site must always be quality content that is capable of converting visitors into customers. Then think about SEO.

In his article, SEO for organic search does not equal sales, Clint touches upon a few important points, however, I feel it’s a bit superficial and simplified, especially after having read Marketing Sherpa’s “Landing Page Handbook: How to Raise Conversions - Data & Design Guidelines.”

However, I think his main point is to treat your web site as a sales machine, and I couldn’t agree more. Selling pages must have a clear message and a clear call to action. Don’t confuse your visitors with all kinds of details about your product on that page, but rather, IF needed, supply links to supporting pages.

by Michael Colucci

Since people associate particular colors with different emotions, the colors used on your website can have a psychological effect on visitors to your site. By using specific colors geared towards the emotion you want to invoke, you can actually increase product sales.

Here are some colors along with the emotions and symbols they stimulate:
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by Alex A. Kecskes

Avoid the wimpy verbs–is and be.

These “do-little” verbs only occupy space and state that something exists. So don’t write, “There is one simple omission that can transform a sentence from boring to brilliant.” Do write, “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid, “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.”
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by Todd Levi

With the multi-millions of web sites that are competing for attention, attracting new visitors is a tough task. Once you get them the visitor there, the hard part is convincing them to stay or even buy. Web designers often turn to flash, fancy graphics, killer sound and other catchy features. While these devices might draw visitors into your site, it’s what and how you say it that makes the repeat visit or sale. Establishing credibility is huge. Customers expect the world and are suspicious of almost everything. The words on your site must be intelligent ad well thought out. This article will show you how to grab a visitor’s attention, intrigue their interest and motivate them to action. The killer copy has, and always will rule. Just having the coolest look doesn’t SAY anything for you, literally. Copy is time tested. Wether it be the newspaper, a T.V. news script or the article like you are reading now, it is the words that gain trust and acceptance of a company or image. Proper copy online is a different animal when you take into consideration of proper SEO, but the same premises stands. While the visitor doesn’t often care where your site ranks if you gain there trust through words, it is still important to make sure they see you. Take for instance a company like Google: No matter what they say they can get rankings (hmmm. I wander how that works? ;C)~ ). They can design copy that will be read so they only need worry about how the user will view it. Same goes for any traditional print media. The journalist with the front cover story of the N.Y. Times doesn’t need to worry about exposure, only how grabbing the words in the article displayed on the front page will affect the reader. We are all not so fortunate. We the masses need to combine a balance of exposure to our copy, but more importantly user attention and appreciation. To reach this equilibrium I suggest the following tips:
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Kick off a Viral Marketing Campaign and Increase the Number of Websites Linking to You
by Tim Wright

If you write an article correctly, you will be able to increase the number of visitors to your site, the number of websites linking to your site, and will be able to ignite one of the web’s most cost effective and potent viral marketing strategies currently available.
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Alex A. Kecskes
The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.

Give your product a distinct personality. OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.
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by Anthony Bae
The most well known advertising method is search engine advertising using pay per click (cost per click) methods. These will bring you fast yet very targeted traffic to your site. Of course fast results don’t come easy–it requires money. If money isn’t an issue for you, ppc advertising is easy.
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by Anthony Bae
Whether you want some exposure or massive exposure, especially on the internet, you got to put some work into it. Just think about it; either you are trying to advertise a product or a website; you will have to start somewhere. People are not just going to be able to find your site or product; out of 3 billions websites in this world, what are the chances that one will accidentally type in your domain name.
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By Stacey Morris

Search engine optimization used to be fairly simple. The algorithms the engines used were clearly based on strategically placed keywords, and the strategy in the early days was to “beat the engines”. How? By loading each page with hundreds of keywords, made invisible by making the words the same color as the page background.

The search engines have become a lot smarter since the old days, and figuring out their complex formulas has become a loser’s game. Yet the goals of both sides need not be mutually exclusive.

The search engine optimizers just want to rank their pages higher.
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By Shawn Snarski
More webmasters are becoming aware of the need for having Google sitemaps to get their site listed quickly and efficiently in Google. While this has caused a recent rash of Google sitemap creation tools, most focus on the Google sitemap alone while ignoring other extremely useful formats. Most webmasters never pursue the power of the Yahoo sitemap, the HTML sitemap, and ‘forget’ to update all of their multiple sitemaps frequently.
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By Maksym Nesen

Wouldn’t it be nice to be able to leave some code in your web site to tell the search engine spider crawlers to make your site number one? Unfortunately a robots.txt file or robots meta tag won’t do that, but they can help the crawlers to index your site better and block out the unwanted ones.
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By Joseph Then

Multi-level marketing offers a great opportunity. It allows participants to create a significant income by marketing and selling a product. Anyone with a knack for sales or a strong enough desire to develop quality marketing techniques can use multi-level marketing (MLM) programs as a way to produce enviable revenue without being forced to design, create and introduce a new product.

This fantastic opportunity, however, is only half of MLM’s beauty. In addition to prospering from the sales participants create on their own, multi-level marketers can also create a downline of other sellers. The marketer receives a portion of the revenue produced by the sellers in his or her downline. Thus, MLM allows one to profit their own sales while simultaneously generating a passive revenue stream based on the marketing successes of the downline.
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3 ad units.
2 AdSense for search boxes .
1 link unit.
1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button). (for now it means 2 referral units).